Demographics
What are Demographics? According to Investopedia demographics are an analysis based on the study of a population-based on factors such as age, race, and sex.
Demographic data refers to socioeconomic information expressed statistically, including employment, education, income, marriage rates, birth and death rates, and more.
Governments, corporations, and non-government organisations use demographics to learn more about a population’s characteristics for many purposes, including policy development and economic market research.
Lottery and Scratch Card Games
Wikipedia offers the best definition of Lottery and Scratch Card Games insofar as saying that they are cards designed for competitions, where one or more areas contain concealed information which can be revealed by scratching off an opaque covering.
Applications include cards sold for gambling (especially lottery games and quizzes), free-of-charge cards for quizzes.
In some cases, the entire scratchable area needs to be scratched to see whether a prize has been won by the bearer or player.
Why Lottery and Scratch Card games are popular
With online platforms and multiple payment solutions it is possible to play big lottery and scratch card jackpots from all over the world. Big Jackpots are now accessible to a wider audience with various demographics due to online platforms and increased accessibility to online resources.
However there are various licencing and jurisdictions areas to consider when playing the lottery or scratch cards online. There is no doubt that online gaming and gambling is on the increase but there are rules and regulations that need to be followed so as to ensure that players are safe and secure in their gaming practices.
Where Lottery and Scratch Cards are most popular
Lottery and Scratch card games are played in many countries across the world. Statista.com highlights some very important statistics to showcase where the trends are and what has increased and decreased in popularity. Countries that pop up most frequently in the stats presented are: The United States, Canada, Great Britain, Australia, Italy, France, Spain, Japan, Malta, Brazil to name but afew.
Some interesting stats we’ve highlighted:
WHERE IT ALL STARTED:
If you read our History of Scratch Cards blog you will remember the name Scientific Games, well have a look at their revenue figures from 2014 – 2020.
Source: Scientific Games
JACKPOTS:
Biggest Lottery Jackpots in U.S History.
MARKET SIZE:
The Size of the market for sports betting and lottery worldwide from 2011 to 2019, with a prediction for 2020 and 2021.
TICKET SALES:
US State lottery ticket sales have risen from US$58.25 Billion in 2009 to a peak of US$91.32 Billion in 2019.
PLAYER AGE:
In 2018 the age group with the most Lottery players in the US was players 45 – 54 years of age, followed closely by the 55 – 64 year old’s, then the 35 – 44 age group and the 25 – 34 year old players.
ONLINE GAMING:
From 2017 – 2021 online gambling participants in Great Britain rose from over 8% to 14% for National Lottery Draws. And around 4.5% to over 8% for other lottery games.
Lottery games offer big jackpots which are available to play all over the world. Whether in a physical or online form, purchases are available through kiosks or digitally with applications. Draws take place on various days so do watch the media for the results.
Scratch cards offer instant gratification and come in all shapes and sizes. They are available in physical cards from kiosks or in online applications. Scratch Cards often boast smaller jackpots than their lottery counterparts, but are quick and easy to play.
Wherever you live, whatever your age, gender or race know that these games can get you one step closer to hitting that jackpot and living your best life. But as with anything do consider the risks and rewards with great care.