Top 10 Marketing Incentive Ideas

Top 10 Marketing Incentive Ideas

Marketing plays a vital part in the success of a business. It includes advertising, selling, and delivering products or services to consumers while raising brand awareness and encouraging business growth.

Marketing using incentives has become a popular way in which businesses draw in potential customers. And while there are countless ways in which Incentive marketing can be carried out, we have listed the Top 10 Marketing Incentive Ideas:

Referral Programs

Referral programs are another excellent way to market your products and services. Offer existing customers a complimentary service, product or perhaps a discount in return for referring new customers.

Free Samples and Product Discounts

Everyone enjoys free products. Considering the product or service you provide, free samples or discounts could be the perfect way to draw in new customers.

If customers are hesitant about your product or service, this can be an effective way for them to try it out without having to fully commit.

Top 10 Marketing Incentive Ideas
Photo by RODNAE Productions from Pexels

Charity, Volunteering and Sponsorships

Being a part of a local organization or sponsoring charity events is a great way to market products and services. Whether your donation is in the form of cash or time, potential consumers will associate your business with a feel-good attitude. In turn, brand awareness shall increase exponentially.

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Contests and Sweepstakes

Contest marketing is a common promotional strategy that is often used by business marketing. Contests and Sweepstakes have the potential to increase brand awareness on a larger scale depending on the prize.

Free Trials

As a marketing incentive, free trials are a good way of promoting new products and services.

Buy One, Get One Free (BOGO)

Buy One Get One (BOGO) is another popular option. This promotion type can be carried out in two ways: There’s buy one get one free or buy one get the 2nd item % off.

Reward Point Systems

Loyalty programs are another common marketing tool used to increase customer loyalty. The simplest of loyalty programs allow customers to accumulate points through transactions between themselves and a business. Points can then be redeemed for a reward such as a free or discounted product or service.

Brand Merchandise

Branded merchandise can range anywhere from clothing items, stationery, coffee mugs and even useful tools. The possibilities are endless! This strategy also has the opportunity to branch off into free advertising as merchandise spreads amongst people from all walks of life.

source: pixabay

Social Media

The internet is powerful. As a business, this can be an advantage when marketing. Simply start with a social media account that primarily focuses on the services, discounts, and promotions your brand offers. You will be amazed at the drastic increase in customers you may attract through social media marketing campaigns.

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